February 9, 2021 - Marketing
As social distancing becomes a long-term reality, and brick and mortar businesses begin to build more digital presence, your social media strategy is essential to your success. With this decade bringing new horizons on the web, it is important to keep some universal tools for the journey ahead. When the world evolves, we can evolve […]
December 26, 2020 - Marketing, Technology
Over the last several decades, businesses have built a cordial relationship with the internet as professionals rely on global connections to expand their reach. Recently, blogs have become a sure-fire form of in-depth communication. The typically long-form of writing gained traction around 2005, when the White House granted blogger press credentials, thus cementing the practice […]
November 21, 2020 - Brand Identity, Marketing
In this blog post, I’d like to explain why it may be wise to invest in a price tag that supports the work of research, discovery, mockups and tests, a style guide, and implementation of a full brand.
November 17, 2020 - Brand Identity
Once my friend placed his new logo everywhere that his business was listed, he was able to gain and maintain consistent work. Check out the full story on our blog.
April 1, 2020 - History, Leisure, Marketing
Many of us likely found ourselves at a loss when The World Health Organization characterized the impact of Covid-19 as a global pandemic. However, our comprehension of the seriousness of this health threat was both cemented and compounded by the sweeping changes this designation meant for our careers, education, and overall wellness. In a moment […]
March 7, 2020 - Culture, Politics
A strong project manager can make the difference between a design that brings your company to the top, or a design that flops. One of the biggest advantages of hiring a Graphic Design Agency over a freelancer is that as a client, you are provided with a person dedicated to ensuring that the design meets […]
January 2, 2020 - Brand Identity
When we deliver logo designs to clients, we send them three file variations: one with the logo as-is, one with the ™ (trademark) or ℠ (service mark) symbol, and one with the ® (register) symbol next to it. Clients often wonder why they need the latter two. The short answer: to claim intellectual property rights […]
December 22, 2019 - Brand Identity, Leisure, Marketing
If you are in the business of selling experiences, your visual brand will help set you apart from others. For travel agencies, brand consistency is necessary to maintain customer loyalty and respect from new potential clients. If you cannot present a professional, trustworthy, and well thought-out brand, you could potentially lose customers to another company. […]
November 26, 2019 - Culture, Marketing, Politics
Regulations surrounding the advertisement of your cannabis business and products are as complicated and varied as the cannabis laws themselves. You cannot simply set up a website and build your brand around all the great benefits of your products, rather, you must follow guidelines that will restrict how you talk about your products. Furthermore, advertising […]