Marketing is the process of telling the world that you are in business simply by promoting your products and services to your selected target market. Without it, your products and services will just remain unnoticed, unsold and unused. With that said, marketing is essential for a business to succeed.

Sales is goal of marketing. However, sales are not just numbers and figures. Those were actually consumers who needed or wanted the products and services and bought those from the company. This means that market research is important in order to determine the target market and promote the products and services directly towards the group of people who might actually want or need the products and services.

Promotion is another component of marketing. It covers a wide array of strategies, gimmicks, promos, and schemes. Most of the times promotion requires a hefty amount of budget so each attempt must be carefully thought of and executed. And for every promotional effort, graphic design is always involved.

I recently had the privilege of working with Creative Repute to produce signage designs. The entire design process from start-to-finish was fantastic: the artist who worked with us was extremely responsive to our questions and needs every step of the way, and ultimately really helped us to turn our ideas and concepts into something beautiful. I could not be happier with the Creative Repute!

Elizabeth McGinsky

Elizabeth McGinsky Enterprise Center

Nile worked with our nonprofit organization to design promotional material for multiple events. She turned projects around quickly and professionally, incorporated our feedback, and even took the time to show us how to alter templates of posters so we could update them ourselves! We’re so happy we got to work with her and will be contacting her for future jobs.

Lillian Dunn

Lillian Dunn village of arts and humanities

I can’t say enough good things about Nile Livingston and Creative Repute. They fulfilled a variety of graphic design and web support needs for a complex, year-long music project: design of a project logo, design of print and online advertising, design and support of a dedicated website, design of our concert program, and more. The CR team showed exceptional sensitivity and responsiveness to the historical and cultural intentions of the project, and worked attentively with us to express an aesthetic that embodies the project’s narrative. Nile has been available whenever we’ve called on her for advice, for problem-solving, or to explore a new assignment. They consistently met our agreed deadlines. As we bring the project to a close, CR’s work is part of what has made the project memorable and impactful.

Germaine Ingram

Germaine Ingram Pew Fellow

It was such a pleasure working with Nile from Creative Repute! She created beautiful illustrations for a coalition project, captured our vision perfectly and delivered the finished projects quickly.

Zakia Elliott

Zakia Elliott is a Program Manager at Philly Climate Works