Marketing is the process of telling the world that you are in business simply by promoting your products and services to your selected target market. Without it, your products and services will just remain unnoticed, unsold and unused. With that said, marketing is essential for a business to succeed.
Sales is goal of marketing. However, sales are not just numbers and figures. Those were actually consumers who needed or wanted the products and services and bought those from the company. This means that market research is important in order to determine the target market and promote the products and services directly towards the group of people who might actually want or need the products and services.
Promotion is another component of marketing. It covers a wide array of strategies, gimmicks, promos, and schemes. Most of the times promotion requires a hefty amount of budget so each attempt must be carefully thought of and executed. And for every promotional effort, graphic design is always involved.
These top-grade, Philadelphia-based photographers and videographers bring the A-game. Have you ever come across a photo and immediately noticed the high quality and outstanding visual elements that are presented? Well, it takes a skilled photographer or videographer to make that […]
Advertising used to be as simple as billboards and newspaper ads, but now those things are just the tip of the iceberg. In the age of the internet, digital and organic marketing is king. But what are they, and what’s […]
As social distancing becomes a long-term reality, and brick and mortar businesses begin to build more digital presence, your social media strategy is essential to your success. With this decade bringing new horizons on the web, it is important to […]
Over the last several decades, businesses have built a cordial relationship with the internet as professionals rely on global connections to expand their reach. Recently, blogs have become a sure-fire form of in-depth communication. The typically long-form of writing gained […]
In this blog post, I’d like to explain why it may be wise to invest in a price tag that supports the work of research, discovery, mockups and tests, a style guide, and implementation of a full brand.
Many of us likely found ourselves at a loss when The World Health Organization characterized the impact of Covid-19 as a global pandemic. However, our comprehension of the seriousness of this health threat was both cemented and compounded by the […]
If you are in the business of selling experiences, your visual brand will help set you apart from others. For travel agencies, brand consistency is necessary to maintain customer loyalty and respect from new potential clients. If you cannot present […]
Regulations surrounding the advertisement of your cannabis business and products are as complicated and varied as the cannabis laws themselves. You cannot simply set up a website and build your brand around all the great benefits of your products, rather, […]
The influx of users on social media has brought easier access of knowledge and information. On social media platforms such as Twitter, LinkedIn and Facebook users can read headlines and captions, however graphics are also an important way to communicate […]
