As social distancing becomes a long-term reality, and brick and mortar businesses begin to build more digital presence, your social media strategy is essential to your success. With this decade bringing new horizons on the web, it is important to keep some universal tools for the journey ahead. When the world evolves, we can evolve right with it by implementing a timeless social media strategy. Whether you are launching your campaign on Instagram, Twitter, TikTok, or somewhere new, here are three tools to foster engagement that brings you results!
Hashtags 
Across the board, hashtags can serve as catalogs and often gives a visual of your campaign’s progress. On Twitter, #codenewbie and #100daysofcode allowed people to share their stories and trade tips on entering a new industry, building community with just a few keystrokes. On Instagram and TikTok, hashtags can put you closer to those who share your interests, and get your campaign on their Explore or For You Page, respectively. While the most popular platform may change, hashtags are not going away anytime soon, and are great tools to keep your campaign relevant.
Built-In Analytics
With a business account, many platforms provide an analytics tool for users to better gauge their audience. You can track how many impressions your posts have, how much engagement your posts are getting, and what kind of interactions your posts are having. This is particularly useful when forming calls to action in your social media content. For example, if Instagram’s current algorithm rewards saved posts the most, then you could have a pretty successful giveaway that calls for your audience to follow the account, share the post and save the post. Knowing the base demographics and the time your followers are the most active can be really helpful when creating a schedule for your content rollout.
Conversations about Social Media Strategies 
What is at the heart of any social media platform is a conversation between individuals, creators, and brands. Initiating discussions with your audience is a power move and ultimately a relationship-building strategy. Whether you are introducing consistent conversation pieces like Noname’s Book Club, facilitating the redistribution of resources like Underground Plant Trade, or documenting a collective skillshare like #codenewbies, a meaningful discussion with your audience can go a long way. Conversations are a multi-faceted tool for your social media strategy because not only are you attracting new community members, but you are maintaining your existing audience.
Above all, if you are an independent creator or a small business, it is very important to remember that social media strategy is implemented to convert your social media presence to an overall digital presence. Each platform you implement to your campaign is only showing a portion of all you have to offer. Because you are not an owner of these platforms, you’re merely a user who is engaging with it as a tool. To remain adaptable means that your social media strategy is drawing your audience to connect with you via an email newsletter or your website. After all, your social media campaigns are always leading to something greater.
Blog post was written by: Tyra Jamison
