Psychology


Whether explicit or covert, the knowledge of psychology is used in marketing and branding to effectively capture the consumers’ attention and loyalty. It is the scientific counterpart of the artistic element of graphic design in marketing.

Psychology is the study of human behavior. It is an important body of knowledge to be taken seriously by marketing professionals because most of the time they will deal with consumer behavior. Wants and needs are the driving factors for consumers to buy products and commission services. Those things affect consumer behavior and they can be understood using the scientific method based on psychology.

Visual designs, advertising messaging, timings and social references all play different roles in affecting the psyche of the consumers. Such strategies contribute to availability heuristics and emotional connection– both ingredients to brew brand recognition and brand loyalty.

Consumer behavior and marketing efforts co-affect one another so psychology is important for both inside and outside the system of the business.



I recently had the privilege of working with Creative Repute to produce signage designs. The entire design process from start-to-finish was fantastic: the artist who worked with us was extremely responsive to our questions and needs every step of the way, and ultimately really helped us to turn our ideas and concepts into something beautiful. I could not be happier with the Creative Repute!

Elizabeth McGinsky

Elizabeth McGinsky Enterprise Center

Nile worked with our nonprofit organization to design promotional material for multiple events. She turned projects around quickly and professionally, incorporated our feedback, and even took the time to show us how to alter templates of posters so we could update them ourselves! We’re so happy we got to work with her and will be contacting her for future jobs.

Lillian Dunn

Lillian Dunn village of arts and humanities

I can’t say enough good things about Nile Livingston and Creative Repute. They fulfilled a variety of graphic design and web support needs for a complex, year-long music project: design of a project logo, design of print and online advertising, design and support of a dedicated website, design of our concert program, and more. The CR team showed exceptional sensitivity and responsiveness to the historical and cultural intentions of the project, and worked attentively with us to express an aesthetic that embodies the project’s narrative. Nile has been available whenever we’ve called on her for advice, for problem-solving, or to explore a new assignment. They consistently met our agreed deadlines. As we bring the project to a close, CR’s work is part of what has made the project memorable and impactful.

Germaine Ingram

Germaine Ingram Pew Fellow

It was such a pleasure working with Nile from Creative Repute! She created beautiful illustrations for a coalition project, captured our vision perfectly and delivered the finished projects quickly.

Zakia Elliott

Zakia Elliott is a Program Manager at Philly Climate Works