Creative Repute offers professional design services for marketing materials.
Whether you need print or digital materials, our award-winning team will be happy to design marketing materials for your business and deliver professional, high-quality, impactful results. As we design, we always have to take marketing into consideration to ensure that the designs speak to a target audience. This service covers consulting work, which can include reviewing data and analytics to report back on how to optimize marketing efforts. For example, we can review social media insights and recommend that clients post more videos moving forward because those posts receive the most engagement. In basic terms, marketing is identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.
Marketing materials refer to any physical or digital items that are used to promote a brand, product, or service.
The most common form of marketing materials is “literature,” i.e. print materials used to further the goals of a promotional strategy. These can come in the form of business cards, letterheads, flyers, brochures, presentation folders, thank you cards, postcards, etc. Product packaging can also be considered marketing material, even if it is not explicitly advertising anything. That’s because packaging, though seemingly inconsequential, is an extension of a brand’s experience, thus representing its values and principles.
Promotions can be run on social media or newsletters, and marketing materials, in these occasions, can come in the form of branded promotional graphics and images.