Brand Identity

Brand Identity is how the business wants to be perceived by the consumers. It is the underlying principle of how the business expresses itself in its logos, typeface, advertisements, graphic designs, slogan, tag-line. It must first be determined by the business to offer direction on how to execute its strategies for branding.

Having a brand identity is important for any business– big or small. Without it, the consumer will not easily remember the business and they may eventually go to the competitors. A business that is easily forgotten will not be able to retain customers and revenue. It will result in an eventual bankruptcy.

The key for a successful brand identity is consistency. All the components of brand must have a unity with the theme and purpose in order to maintain its integrity. Color schemes must be recognizable. Slogans or tag-lines must cooperate in advertising efforts. And the logo must serve as a unifying symbol for the whole business.

Brand Identity is thoroughly discussed in the posts under this category.

January 2, 2020 / Brand Identity

Should I use the ™, ℠, or ® Trademark Symbol with my logo?

When we deliver logo designs to clients, we send them three file variations: one with the logo as-is, one with the ™ (trademark) or ℠ (service mark) symbol, and one with the ® (register) symbol next to it. Clients often […]

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December 22, 2019 / Brand Identity / Leisure / Marketing

How Can A Graphic Design Agency Help A Travel Agency Grow

If you are in the business of selling experiences, your visual brand will help set you apart from others. For travel agencies, brand consistency is necessary to maintain customer loyalty and respect from new potential clients. If you cannot present […]

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October 31, 2019 / Brand Identity

How to Build Your Brand Identity Using Social Media

Social media is entangled in our lives in unrecognizable ways. Sites like Instagram, Twitter, and Facebook act as universal spaces where people can assume identities that make them feel good even if those images are not the most accurate representation […]

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November 2, 2017 / Brand Identity / Marketing

How Can Blogging Increase Your Brand’s Online Visibility?

Be sure to entertain, educate and inspire. Using graphics, animations and writing out your thoughts will assist your brand’s presentation to the world.

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October 19, 2017 / Brand Identity / Marketing

The Best National Printing Companies for Merchandise in the U.S.

The best national printing companies for merchandise in the United States of America includes; CafePress, DesignAShirt and Zazzle. According to the number of reviews on google, and followers on facebook these three printing companies have the most rapid growth rate in the US.

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June 23, 2017 / Brand Identity / Psychology

What Are Brand Values and How Does Graphic Design Come into Play?

Graphic designers are called upon to communicate brand value by tapping into thw inner thoughts and behaviors of consumers.

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April 30, 2017 / Brand Identity / Marketing / Technology

Branding Experts Help Digital Marketing Agencies Thrive

Our goal is to build relationship, thus enabling businesses to run more efficiently.

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March 1, 2017 / Brand Identity / Marketing

Why Pay Premium For A Well Designed Logo? | Company Pride

It’s not about the money. There are several factors that need to be considered in order for a logo to be successful. Being well designed is just one of them

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January 23, 2017 / Brand Identity / Marketing

Difference Between a Merger and Acquisition: How to Maintain Your Brand

During a merger or acquisition it is important for companies to bring in professional designers to align their brand with their new business strategy.

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January 7, 2017 / Brand Identity

Questions to Assist with Attracting People and Generating Brand Loyalty

Designers are responsible for asking the right questions to gain the clearest direction from clients. Here are a list of questions that we asks clients before beginning a project.

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I needed some simple digital banners for our company’s awareness campaign, and Creative Repute was able to design and deliver within a reasonable time-frame. The process was straight forward and easy. I look forward to the market’s response and hope to work with Nile again.

Anthony Dixon

Very professional people, they helped me visualize what I wanted and the quality was superb! Would recommend to anyone who is looking for talented artists, I guarantee you won’t be disappointed.

Emma S.

When coronavirus first began to spread, my contacts stopped responding to my emails and bookings began to disappear. Working with the team at Creative Repute design agency has been critical in helping me to adjust to the changes happening in the world and to stay connected during Covid-19. They’ve redesigned my social media presence to keep my brand relevant. I started recording Live videos for my following and we assembled an email newsletter that offers readers uplifting and visually clear messages. The team is caring, reassuring, and excellent problem solvers. In situations like this I’m happy that Creative Repute was able to help me adapt to digital shifts and strengthen my online presence. They are dedicated and I feel confident that I’ll have gigs lined up in the future when my clients and I are able to met again face to face. I’m also just grateful to be able use this work-from-home time to reflect, build my brand, and stay creative.

Lesley F.

Outstanding Experience!!
Nile at Creative Repute Graphic Design Agency delivers a rare combination of creative conceptualization and incredible design – we are simply thrilled with the results!
She helped our nonprofit organization with fresh promotional material. Working with her is effortless – she has the business savvy to grasp concepts quickly and turn out exceptional visuals with very little revision required. I can’t say enough about the quality, the speed, the attention to detail and the effectiveness of her work! We’ve already received so many compliments…the creativity and quality at Creative Repute exceeded my highest expectations. I will be continuing this relationship.

Cheryl Ann Wadlington
Founder and Executive Director
The Evoluer House

Cheryl Ann Wadlington

Anthony Dixon

Very professional people, they helped me visualize what I wanted and the quality was superb! Would recommend to anyone who is looking for talented artists, I guarantee you won’t be disappointed.