Brand Identity is how the business wants to be perceived by the consumers. It is the underlying principle of how the business expresses itself in its logos, typeface, advertisements, graphic designs, slogan, tag-line. It must first be determined by the business to offer direction on how to execute its strategies for branding.
Having a brand identity is important for any business– big or small. Without it, the consumer will not easily remember the business and they may eventually go to the competitors. A business that is easily forgotten will not be able to retain customers and revenue. It will result in an eventual bankruptcy.
The key for a successful brand identity is consistency. All the components of brand must have a unity with the theme and purpose in order to maintain its integrity. Color schemes must be recognizable. Slogans or tag-lines must cooperate in advertising efforts. And the logo must serve as a unifying symbol for the whole business.
Brand Identity is thoroughly discussed in the posts under this category.
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In this blog post, I’d like to explain why it may be wise to invest in a price tag that supports the work of research, discovery, mockups and tests, a style guide, and implementation of a full brand.
Once my friend placed his new logo everywhere that his business was listed, he was able to gain and maintain consistent work. Check out the full story on our blog.
When we deliver logo designs to clients, we send them three file variations: one with the logo as-is, one with the ™ (trademark) or ℠ (service mark) symbol, and one with the ® (register) symbol next to it. Clients often […]
If you are in the business of selling experiences, your visual brand will help set you apart from others. For travel agencies, brand consistency is necessary to maintain customer loyalty and respect from new potential clients. If you cannot present […]
