Brand Identity


Brand Identity is how the business wants to be perceived by the consumers. It is the underlying principle of how the business expresses itself in its logos, typeface, advertisements, graphic designs, slogan, tag-line. It must first be determined by the business to offer direction on how to execute its strategies for branding.

Having a brand identity is important for any business– big or small. Without it, the consumer will not easily remember the business and they may eventually go to the competitors. A business that is easily forgotten will not be able to retain customers and revenue. It will result in an eventual bankruptcy.

The key for a successful brand identity is consistency. All  the components of brand must have a unity with the theme and purpose in order to maintain its integrity. Color schemes must be recognizable. Slogans or tag-lines must cooperate in advertising efforts. And the logo must serve as a unifying symbol for the whole business.

Brand Identity is thoroughly discussed in the posts under this category.



I recently had the privilege of working with Creative Repute to produce signage designs. The entire design process from start-to-finish was fantastic: the artist who worked with us was extremely responsive to our questions and needs every step of the way, and ultimately really helped us to turn our ideas and concepts into something beautiful. I could not be happier with the Creative Repute!

Elizabeth McGinsky

Elizabeth McGinsky Enterprise Center

Nile worked with our nonprofit organization to design promotional material for multiple events. She turned projects around quickly and professionally, incorporated our feedback, and even took the time to show us how to alter templates of posters so we could update them ourselves! We’re so happy we got to work with her and will be contacting her for future jobs.

Lillian Dunn

Lillian Dunn village of arts and humanities

I can’t say enough good things about Nile Livingston and Creative Repute. They fulfilled a variety of graphic design and web support needs for a complex, year-long music project: design of a project logo, design of print and online advertising, design and support of a dedicated website, design of our concert program, and more. The CR team showed exceptional sensitivity and responsiveness to the historical and cultural intentions of the project, and worked attentively with us to express an aesthetic that embodies the project’s narrative. Nile has been available whenever we’ve called on her for advice, for problem-solving, or to explore a new assignment. They consistently met our agreed deadlines. As we bring the project to a close, CR’s work is part of what has made the project memorable and impactful.

Germaine Ingram

Germaine Ingram Pew Fellow

It was such a pleasure working with Nile from Creative Repute! She created beautiful illustrations for a coalition project, captured our vision perfectly and delivered the finished projects quickly.

Zakia Elliott

Zakia Elliott is a Program Manager at Philly Climate Works