Most everyone in the business world can tell you that marketing is key. However, where marketers worked with sales teams in the past, marketing has changed to marketers as the sales team. And the reason for this is that marketing […]
Brand Identity is how the business wants to be perceived by the consumers. It is the underlying principle of how the business expresses itself in its logos, typeface, advertisements, graphic designs, slogan, tag-line. It must first be determined by the business to offer direction on how to execute its strategies for branding.
Having a brand identity is important for any business– big or small. Without it, the consumer will not easily remember the business and they may eventually go to the competitors. A business that is easily forgotten will not be able to retain customers and revenue. It will result in an eventual bankruptcy.
The key for a successful brand identity is consistency. All the components of brand must have a unity with the theme and purpose in order to maintain its integrity. Color schemes must be recognizable. Slogans or tag-lines must cooperate in advertising efforts. And the logo must serve as a unifying symbol for the whole business.
Brand Identity is thoroughly discussed in the posts under this category.
Most everyone in the business world can tell you that marketing is key. However, where marketers worked with sales teams in the past, marketing has changed to marketers as the sales team. And the reason for this is that marketing […]
Most of us use social media regularly, but when it comes to social media management, you have to be willing to get strategic. As a business or brand, people expect you to have a social media presence. The measure of […]
Our Process for Award-Winning Websites: A thoughtfully designed and developed website can greatly impact the success of a business. It acts as an online representation of the brand and can create a positive first impression for potential customers. In this […]
What is A Basic SEO Checklist? SEO, or search engine optimization, is important to incorporate in your website’s marketing plan for many reasons. The main benefit is that SEO makes your website more visible. More visibility means more traffic to […]
If you want to earn more customers and grow your business, an impactful digital marketing campaign is a must. With the right strategy and tactics in place, you can build a strong brand and increase sales. But if you don’t […]
Collaboration is one of Creative Repute’s core values. We believe that working with other companies is the ultimate way to maximize client success, cultivate an environment of growth, and achieve mission-driven impact. Ever grateful to our past and present partners, […]
These top-grade, Philadelphia-based photographers and videographers bring the A-game. Have you ever come across a photo and immediately noticed the high quality and outstanding visual elements that are presented? Well, it takes a skilled photographer or videographer to make that […]
Advertising used to be as simple as billboards and newspaper ads, but now those things are just the tip of the iceberg. In the age of the internet, digital and organic marketing is king. But what are they, and what’s […]
The Discovery Process helps unveil expectations, considerations, and needs that a client may not know they should have when working with a Graphic Design and Website Development Agency to form a tailored Brand Strategy. Following a Brand Audit, the Discovery […]