Art and graphic designers always have a field day during elections. Branding is not only for companies and products but politics as well.
From catchy one-liners to iconic logos, graphic design and branding has always been used in political strategies. Love it or hate it, that is just how it is. Politicians will find a way for people to remember them. Remember Barack Obama’s campaign logo? Or how about the Swastika Nazi logo during the second world war?
The PR people will always seek graphic designers during election periods. Branding experts cooperate in formulating a strategy to promote a politician’s brand of leadership to the prospective voters.
Designing does not end in elections along. It is also used during the period of governing as a tool to communicate community projects. There are many more ways on how graphic design and branding are used in politics. Find out more in these blog posts.