Most everyone in the business world can tell you that marketing is key. However, where marketers
worked with sales teams in the past, marketing has changed to marketers as the sales team. And the reason for this is that marketing sells! But with the ever-changing market, it can take a lot of work to know what marketing efforts will work. And this is especially true for the vegan market. According to Fortune Business Insight, the global vegan food market is proposed to grow to a whopping $61.35 billion by 2028. And other vegan products are undoubtedly close behind, which means there’s never been a better time than now to start working with a branding agency. But if you’re still wondering exactly why a branding agency might just be the most important “tool” your vegan business can have, here are five reasons why vegan company’s should work with a branding agency!
Branding Develops a Company’s Identity
Building a brand identity is what helps companies stand out from the crowd. Customers are integral in forming a brand’s identity through their perceptions and ideas of your company; however, consumers will have a hard time remembering a company and product that doesn’t have something that jumps out at them.
Working with a branding agency to answer the sometimes hard questions of “Who are we as a brand?” and “What makes us unique?” allows you to develop the tangible appearance of your company through appropriate branding colors, logos, and messages, that will enable you to claim your place in an ever-growing, ever-changing market.
A Branding Agency Can Help Identify and Target Your Customer
Base
While brand identity is vital to every vegan company’s success, it is important that marketing moves beyond product design and logos. Branding agencies like Creative Repute will help develop buyer personas to ensure your branding and marketing is in the “right place at the right time.” As a 2019 Forbes article aptly stated, “Buyer personas are the cornerstone to inbound marketing.” However, marketing efforts may be for naught when done wrong, and you’ll be out of time and money. Here are some things a branding agency can help you with to ensure you’re getting bang for your buck when it comes to targeting your customer base:
● Focus on psychographics rather than demographics: Create images and marketing
material identifying customer attitudes, aspirations, and emotions rather than age,
income, and ethnicity.
● Identify consumer pain points and journeys: Potential buyers are looking to solve a
problem. By pinpointing a buyer’s pain point, you’ll ensure you’re reaching the right
clientele. One example is the use of the vegan green leaf.
Leafside is a plant-based meal subscription service. Image courtesy of Leafside
With LeafSide, visitors will immediately see the green leaf, which has become almost synonymous with
plant-based products. Moreover, clients who are short on time but are looking to increase their fruit and
veggie intake while reducing animal-based foods- will know they are in the right place.
Branding is more than a simple marketing plan
Over the last few years, one major shift has been the diversification of sub-interests in the vegan market and communities. Gone are the days when companies marketed a vegan product (whether food, household items, or otherwise) and capitalized simply because the competition was low. Instead, vegan consumers are more concerned with finding products that align with their values, whether that be environmental concerns to ethical sourcing practices. Branding that accurately portrays the company’s values will align with customers who share these same ideals and sell the products. One such example is Tree Tribe, a sustainable outdoor lifestyle brand.
Tree Tribe offers lifestyle products, from workout apparel to glasses, journals, and drink bottles. Image courtesy of Tree Tribe
The brand logo, a tree- represents both what their products are made of and their core values. Moreover, a
rustic circle encompasses the tree, which conjures ideas of regeneration and restoration.
Purposeful marketing using the latest, most relevant technology
Today’s vegan clients are far more diversified than in years past. Information access has changed in the last decade, and older ways of marketing to various groups may no longer be effective. Social media has changed the way certain groups access news and other information. What’s more, social media is also changing the landscape of marketing. According to Forbes, Tik Tok is creating a level playing field with its unique algorithm. Each person’s algorithm is different based on views and preferences, which makes this social media app great for vegan companies to broaden their reach. So, a branding company that understands the best marketing practices and technology to reach your prospective customer base is essential.
A branding agency brings a fresh perspective
In these times of instant gratification, consumers are always on the hunt for something new, which means creating images and branding material that is relevant and fresh is key. However, it can be challenging to stay fresh using the same framework. Working with a branding agency can bring fresh air into your marketing efforts with their extensive experience and new perspective. A fresh perspective may be especially important for companies looking to break into vegan markets. As we’ve seen in recent years, many companies are moving into the vegan market, which means re-branding is in order.
The Final Word
When it comes to business, marketing is vital. Vegan companies trying to gain some traction, whether as a newcomer or old players attempting to branch out, staying relevant in an ever-changing market can be challenging. Marketing that establishes a brand’s identity, and the ideal customer base, is appropriate and uses current technology is what gets sales.
Fortunately, a branding agency like Creative Repute can help! Offering services such as copywriting, social media design, and ad placement, the Creative Repute comprises researchers, graphic designers, app developers, and specialists ready to help vegan companies through their multi-disciplinary approach to marketing. With its mission to help transformative companies, Creative Repute can help your vegan company succeed and stand the test of time.
To learn more about Creative Repute’s services or to receive a quote, visit www.creativerepute.com.
