Good design is a combination of carefully considered qualities chosen to represent an idea. Things to consider about the world of design is: what it does to us, how it looks and how it makes us feel about it. It is not just about what is aesthetically pleasing. It also needs to perform, transform places, amazing people, and fulfill a purpose. You can tell a design is good if it is innovative, communicative, expressive and impressive. Design cannot be measured by one single point of view; it is measured by multiple perspectives. Most of all- you know you have something that is designed well if it is passed down through human history and is constantly borrowed from and appropriated.
The power of great design lies in expressing the intention of a product or service in a way that elicits a positive emotional response in consumers. It is not enough for a product or service to do what it promises but it must do something to win consumers’ hearts and minds. Harnessing that power requires building a design-focused business.
Design is Lifelong
Durability is the mark of an excellent design. Think about the Coca-Cola logo as an example: It was designed in 1885 and despite minor tweaks, this symbol is still among the most powerful symbols, recognized internationally. Ultimately, a successful design saves you both time and money as you avoid the need to constantly rework your brand. Great design is both modern and classic and grows with us through the years.
It Leads to Strong Consumer Trust
In today’s world, most major businesses are online in some form or another. It is also a fact that encountering a business’ website is very often your first encounter with that business. A lot of businesses now are entirely virtual. This means that the impression your website leaves on visitors is more important than ever. Good design will offer you consistency and a unified brand, thus generating trust- that the quality portrayed through your online presence is a reflection of what it is like to encounter your products or services in person.
Showing people that they have a choice and the opportunity, I think that’s the biggest hurdle for people to understand that design plays a role in all aspects of the development of our neighborhoods and our cities.
Nadine Maleh, Executive Director at Institute for Public Architecture.
Design Yields Satisfied Customers
It is also important to keep in mind that intuitive designs will significantly reduce user frustration. Sometimes the user gets stuck on how to interact with a company’s product (for example- assemble IKEA furniture, navigate through a website, or cook a microwavable meal). The poor design gives users a tough time with tasks.
Design Leaves a Memorable Impression
The design was once generally about making products more attractive. But today, it is a way of thinking and a creative process driven by the desire to better understand and meet consumer needs. Design can help make a positive first impression on consumers. This first impression sets the tone for the rest of the consumer’s experience. Therefore it is crucial to start off with a great impression through a well-designed logo, website, business card, brochure, mission statement, product label, or advertisement that will imprint a positive image of your brand in the user’s mind. Advertisements designed for digital marketing strategies can help businesses reach consumers that actually need and want their products, however, there’s so much competition online that you want to make sure your advertisements are designed to help you stand out for all the right reasons.
Good Design Represents Your Brand
The design for your brand identity, logo, business card, and website are the most direct ways that your business presents its brand. A messy, overstuffed and disorganized business card or website will show how much you care about your company and clients. Your business needs to be something that you are proud to associate with. Design broadcasts your business and attracts new customers.
Our graphic designers can help you understand and communicate your value to consumers. Creative Repute’s team of diversely talented designers will establish a dialogue with consumers, thus enabling your business to grow more efficiently. Please reach out to us at info@creativerepute.com for a consultation about your branding and marketing objectives.
