Many visual artists and graphic designers focus more on the images than text. And there is a good reason for that: Text is perceived by the brain 60,000 times slower than images, which means that if someone is trying to sell something using text alone, it would take a genius idea to keep the audience interested. And even then there is no guarantee that the audience will read the entire text. This is where typography comes in. But there aren’t a lot many people who understand what typography. Most of the people only know about the term font and confuse it with other terms like typeface, and typography.
What is Typography?
Typography is the way a certain type/text that is arranged in a composition. It is one of the broader terms, that includes fonts, and typefaces. The topography of a certain type depends on the format of the text as well. Whether the headings are bold and large, or small and normal. Are there any subheadings in the text? How does the entire text-align itself to the frame of the page or the medium use? How are you establishing and maintaining the visual information, and is the hierarchy of the information is in order. Every detail is a part of typography’s umbrella. Whether the text is pleasing to the eye of the reader or not also plays a role in defining typography.
Words, once they are printed, have a life of their own.
Carol Burnett, The Carol Burnett Show was the first variety show to be hosted by a woman.
Typeface and Typecast
More often than not, both of these terms are intertwined in a very close manner. However, the typecast is selected by the type designer, which is subsequently bundled in a font. The typeface can be changed by extending certain strokes of the letters, but the font remains the same. If the way the entire text arrangement is altered, then the typography of the new text also changes.
What is the Font?
As for fonts, they are the measure of the different styles, sizes, and weights of a typecast. Each font belongs to a shared typeface, where the main design of the font may remain unchanged, but there may be little variations in the way the letters are written. This will belong to the same design. For example, the font “Calibri” can be in bold, italics, or underlined, but still be a part of the same font.
However, if the different styles of “Calibri” are used in different areas of two different texts, then the typography of the two texts would be different. In simple terms, a font is part of typography. Different fonts are used to make a piece of text more appealing to the human eye so that the viewer remains interested while reading the entire text. The same font can be used in different sizes, and styles to contribute to better typography.
