Have you ever felt attracted to a particular color?
Do you know why this is your favorite color?
Do you believe certain colors can influence your mood?
If your answers to these questions are yes, then it is evident that you have experienced the effects that colors can have on your emotions.
Colors can make you feel hungry or relaxed, happy or sad. If you are an entrepreneur that is interested in inspiring change and motivating others to feel a certain way, it’s important to understand the psychological effects colors can have on consumers and your target audience. Visual artists use color combinations to express their intentions, and similarly, entrepreneurs can attract more customers with proper research and strategic use of colors.
There is absolutely a relation between emotion and color because there is a clear difference in how we respond to various colors. As per marketers’ opinion, people unknowingly associate specific colors with specific social or cultural messages. Knowing this, you can carefully select colors to provoke certain instincts within your customers.
It’s understanding that black people come in a wide range of colors, but you find instances in a lot of black literature in which the blackness is used as a metaphor. In some places, you can find an extreme blackness used as a descriptive.
Kerry James Marshall, American visual artist.
The same is the case with your business logo; choosing the right color scheme for your appearance can ensure that your business is attracting the right customers and that you are creating an ambiance that influences their attitude and experience. Strong color combinations that complement each other can not only draw attention, but they can also inspire a range of feelings.
Emotionally, cool colors like blue, purple and green provoke calmness and a feeling of trust (there’s a reason why many financial companies intentionally use the color green). Cool colors reassure relaxation. While warm colors like red represent danger. Orange and yellow are associated with happiness, action, and excitement. Many toy companies use these colors to attract attention to their products. If you want a person to make an impulse buying decision, you can increase their arousal by using warm colors on the package design. Black is often the color associated with sophistication and style. The color white has various perceptions depending upon what culture is offering their perspective. In China, white is a color associated with misfortune, whereas in Europe white symbolizes truth, purity, peace, and protection. In India, brown is a color of mourning, but in America, the color brown is used to represent wholesomeness, reliability, elegance, and security.
Now let’s address branding here, which is one of the most important topics related to color awareness. Certain colors are strategically used in everything from brand identity and logos to business cards and printed envelops in order to inspire customers to spend some cash. Carefully selected colors are typically used in various stores and website to persuade customers’ spending.
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The team at Creative Repute can help you create an attractive logo with an effective color scheme, which would not only reflect your core value, but it will also take into consideration the right ingredients to inspire your customers to invest in their desired emotional state. Not only will this carefully colored logo elicit your customer’s purchasing decisions, but it also will yield brand loyalty from them.
