Annual Report Design, Visually Communicate Information

Creative Repute offers professional report design services.

Our award-winning graphic design team will be happy to design a custom report for your business and deliver professional, high-quality results. Whether you are just starting up a new company, or already have an established identity, we have the skills, experience, passion, and “x-factor” to bring a charismatic yet reader-centric feel to your company’s report. The Creative Repute team has years of experience serving a variety of clients in this field. If you need professional report design services, please reach out to us.

Report Design That’s Accessible and Impactful

When reports are designed well, they present excellent opportunities to generate support for your brand, impress stakeholders, and engage readers. 

A report consists of a data model, a layout, and a set of properties. Optionally, a report may also include a style template and a set of translations. Good reports generally include:

– Harmonized text and visuals
– Highlights
– A clear text hierarchy
– Brand attributes (such as specific colors)
– Charts to visualize data (such as bar charts, line charts, and pie charts)
– Multi-column layouts for optimized reading
– Text-blocking related information
– An appendix for easy reference

For best results, it’s important to work with a professional design team who can capture all the elements that will make a successful report design possible. 

Creative Repute is available to help you design highly engaging reports. Contact us to get started.

Multipage Document Design Process – Estimated Timeline

Phase 1: Onboarding (1 week)

– Intros.

– Brand Audit.

– Review content shared & prep for Discovery Process to dig deeper.

– Share process.

– Share estimate / proposal.

– Sign work agreement.

– Process payment.

Phase 2: Clarify Scope of Work & Collect Additional Information (1-2 weeks)

– Review information collected from the initial Brand Audit interview.

– Assign team members to Project. Set clearer project milestones.

– Collect contact info from the decision makers who will be offering feedback during the design process.

– Set up weekly Progress Reports

– Collect archival information from the client such as images. Collect Style Guide & Final Copy.

– Dive into a Discovery Process to fill in any blanks and circle back to the client with questions if necessary.

– Confirm the size of the document, deliverables, and how the printer would like it formatted with bleeds & color or if it’s for the web, what the ideal size should be.

– Organize data collected & create user personas to understand stakeholders and target audience.

Phase 3: Translation (1-3 weeks)

– Read document for copy editing & to highlight what can be clarified or become call out text.

– Create wireframe version of the document using text & filler rectangles for photos or graphics.

– Organize photos & pair them with sections of the document.

– Run style guide through tests for accessibility such as contrast, ADA, closing web friendly legible fonts, color blindness, & impact/purpose. Form a complimentary style guide that will be used for the document design.

Phase 4: Design (2-4 weeks if feedback is given within 24 hours each time an update is shared)

– Design full page mock-ups according to guidelines and lay styling on top of the print version’s wireframe.
– Sketch illustrations, icons, and infographics.
– Convert sketches into fully formed stylized illustrations, icons, and infographics for the document.
– Hyperlink sections of the document if applicable for the web version.

Phase 5: Quality Control (48 hours)

– Run a series of visual checks through the newly designed document to assure it’s of quality.
– Read through the document to assure it flows well and that visual communication is clear.
– Share with the client to approve final delivery.

Phase 6: Marketing Plan (3 days)

– Share all dissected visual assets with the client to convert into individual social media or newsletter posts if applicable.

– Share print ready copy of the document.

– Share web copy of the document with hyperlinks to upload to the website if applicable.

– Test and review everything again.

Phase 7: Launch & Maintenance (48 hours)

– Make the document live on the website.
– Offer to implement tracking to measure clicks & downloads.
– Remain available for maintenance and unforeseen updates that may be needed after the launch.
– Confirm that the print ready copy of the document was received and that the printers are all set.
– If there are funds left on the retainer, remain on standby to convert sections into social media posts.