What is a Discovery Process?
Creative Repute is available to walk you through a Discovery Process that will allow us to effectively work with you on your creative projects. Our award-winning agency works with top brands like Comcast, the NFL, and Zipcar, and we have the skills and experience to deliver exceptional results. Please get in touch with us to book our experts.
The Discovery Process Explained
After completing the initial Brand Audit, which gives our team a basic understanding of the client and project goals, we go even further by collecting data during the Discovery Process.
A Discovery Process will look slightly different for each client, but it always revolves around the same principles: researching the problem space(s) in a client’s branding strategy, framing the problem(s) to be solved, and gathering enough evidence to determine an effective direction. Discoveries do not involve testing hypotheses or solutions. Rather, they are about achieving clarity to focus on the right things and avoid wasting time on perceived problems that are either of no actual consequence or will do nothing to improve a strategy.
A Discovery Process may include:
– User Personas
– Market Research
– Surveys (both online & in-person)
– Focus Groups
– Mood Boards
– Website Analytics
– Social media Insights
– Heat Mapping
– A/B testing
– Reviewing the news
– Hashtag and keyphrase research
– Mind Mapping
– Flow Charts
– Challenging Assumptions
– User Experience and User Interface
– Accessibility Tests
– Compatibility Tests
This information allows us to determine how to bridge any gaps that may be present in your marketing strategy as well as ensure that the deliverables are impactful.
The Discovery Process provides a strong foundation for project milestones and allows both parties to achieve harmony on desired outcomes.
Once we have compiled enough information in the Discovery Process, we often run the project through tests and checks. For example, we may ask questions like:
– Does the current brand color pass accessibility tests and a contrast checker?
– Are the fonts web-safe and easy to read?
– What complementary and secondary colors are being used?
– What feelings or emotions are being conveyed?
The more in-depth this process is, the less room there is for error, and the faster the project will be completed. Therefore, the Discovery Process is an opportunity to save time and establish greater trust and credibility with the client. Learn more about the Discovery Process here.