Wheat Paste Art | Informa Markets Natural Products Expo East

Creative Repute installed a bright, intricate wheat paste art mural on the floor of the Philadelphia Convention Center for the Informa Markets’ Natural Products Expo East in 2021.

What is Wheat Paste Art?

Wheat paste is a gel or liquid adhesive made from wheat flour, starch, and water. It is temporary and bio-degradable, so it can be pasted to most surfaces. Wheat paste art is commonly used to raise awareness about important social and environmental issues, market products and services, and promote art in public spaces.

 

About The Project

The initial idea for the Expo East tradeshow was a chalk floor, but our team determined it would be too messy during the test run, so we went with wheat paste instead. It was important that we used temporary, eco-friendly marketing materials so that the work was fully mission aligned with the tradeshow and vendor’s values.

We employed high schoolers from the Creative and Performing Arts High School in South Philadelphia to assist local artists in designing the artworks to span the convention center’s floors. The Philadelphia Convention center occupies approximately one million square feet of four city blocks. We landed on a floral motif for the spring season.

About Informa Markets Natural Products Expo East

Informa’s purpose is to champion the specialist, connecting people with knowledge to help them learn, know, and do more. The organization’s mission is to understand environmental and social challenges in the markets they serve, identify their potential role in developing and sharing solutions, and be a catalyst for sustainable development. Natural Products Expo East is an annual networking event for natural, organic, and healthy lifestyle buyers.

About Creative Repute’s Art Solutions

Creative Repute specializes in eco-friendly and sustainable art solutions. Wheat paste art is one of the many large scale art solutions our award-winning team of designers, consultants, and brand specialists are proud to offer.

 

 




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