Artists Frame Service, founded in 1978 by Jay Goltz, in what was then an abandoned factory district, has set a high standard in the professional framing industry. Goltz embarked on a mission to enhance the framing experience with more artistic design, a broader selection of options, and quicker service. His efforts paid off, and the company rapidly expanded to become the largest custom frame shop in the United States.
A pivotal moment in the company’s growth occurred in the early 1990s when Jay Goltz began forging relationships with manufacturers in Italy and Spain. These connections allowed Artists Frame Service access to products that were previously unavailable in the American market. Today, many of the frames offered by the company are exclusive, adding a unique value proposition for their customers. The craftspeople at the company’s 30,000-square-foot facility are dedicated to quality and empowered to halt production if any frame fails to meet their high standards.
Artists Frame Service is a part of The Goltz Group, a parent company that encompasses a carefully selected collection of four design-focused businesses. This group shares a common vision of helping customers create inspired spaces for living and working. The Goltz Group includes other notable entities such as Jayson Home, Chicago Art Source, and Bella Moulding. This network of businesses underlines the commitment to quality, design, and customer service that has been a hallmark of Artists Frame Service since its inception.
Creative Repute’s strategists conducted a detailed analysis of the Artist Fram Service’s website, focusing on its overall performance and effectiveness. The goal was to identify areas for improvement. A thorough report was developed, which summarized the website audit findings, strategic recommendations tailored to elevate AFS’s online presence, and resources that AFS could leverage to implement the recommended changes.
Our analysis resulted in findings that fit into the following categories:
The outcome of our detailed analysis of Artists Frame Service’s website was a report that was both enlightening and actionable. The deep dive into each element of the website revealed specific areas where improvements could be significantly beneficial. We identified a series of precise points that, if enhanced, could elevate the website’s overall functionality and user experience.
Based on the audit findings, our recommendations were tailored to address each identified area of improvement. We provided a comprehensive set of suggestions for various aspects of the website, from technical enhancements to content optimization. These recommendations were made to rectify issues and boost the website’s strengths, ensuring a more robust and efficient online presence, and laying a strong foundation for potential future growth and improvement.