Voice-Over | EnOcean Sustainable IoT

Project Background

EnOcean is a leading provider of energy-harvesting wireless technology. They specialize in developing innovative solutions that enable self-powered, wireless communication between devices and sensors. These energy-efficient technologies are widely used in various industries, such as building automation, smart homes, and industrial applications, to create highly efficient and sustainable wireless communication networks that require no external power source. EnOcean assists businesses in decreasing CO₂ emissions by implementing ways office buildings can conserve energy and expenses, optimize workspace utilization, and foster a healthy and comfortable work environment.

Creative Repute collaborated with EnOcean, a German-based company, to produce an American accent voice-over that delivered needed information and resonated with their target audience on a personal level. This project was about more than just a voice-over; it was about crafting an auditory experience that would enhance EnOcean’s brand presence. We understood that achieving this balance required a combination of artistic sensibility, technical expertise, and an in-depth understanding of EnOcean’s mission.

Why might a European company seek an American accent voice-over? There are several strategic reasons a company may opt to use a voice actor with an accent that differs from the company’s local region. The choice of an accent in branding is a strategic decision that should align with the company’s goals, target audience, and overall brand identity. Companies often conduct market research and consider various factors before making such choices to maximize the impact and reach of their branding efforts.

• Global Appeal 
  • An American accent is often associated with a neutral and easily understandable form of English. This can make the content more accessible and appealing to a global audience, particularly in English-speaking countries and regions where American English is prevalent.

• Market Expansion
  • If a European company is looking to expand its market presence in North America or target American consumers, using an American voice-over actor can help establish a stronger connection with the local audience. It can create a sense of familiarity and relatability.

• Competitive Advantage
  • In some cases, a European company may want to differentiate itself from local competitors or align with international brands that have successfully used American accents in their marketing campaigns.

• Market Research and Testing
  • Companies often conduct market research and A/B testing to determine which accents resonate best with their target audience. If such research indicates that an American accent is more effective, the company may choose to incorporate it into their branding.

Our Approach

A successful project always begins with a deep understanding of the client’s objectives, the characteristics of their audience, and the message they intend to communicate. In our collaboration with EnOcean, this discovery process was instrumental in shaping our approach. It allowed us to gain valuable insights into the specific characteristics that needed to be included in the voice-over including tone, mood, and inflection. Creative Repute was able to select a voice actor who would seamlessly align with the client’s objectives and deeply resonate with the intended audience, thus establishing a sense of familiarity and trust with the target audience. After a voice actor was selected, we utilized state-of-the-art recording equipment to ensure the voice recording was of the highest possible quality. 

The Creative Repute team aimed for an emotional connection through the audio recording with the intention of making the content relatable. The voice actor was coached to use the right emotional nuances, adding depth and authenticity to the voice-over. Focus was poured into achieving the desired tone and pacing. Meticulous attention to detail was required to ensure that every aspect of the voice-over was consistent with EnOcean’s mission and messaging.  

After recording, the audio was carefully edited to remove any mistakes, pauses, or unwanted noise. This step also involved adjusting the timing to ensure that the voice-over synced perfectly with the visuals of the video. The final mix combined the voice-over and music into a balanced and polished soundtrack. Creative Repute ensured that the audio met industry standards for an accessible volume level and clarity. A thorough quality check was then performed to ensure that the voice-over was free from errors, inconsistencies, or any technical issues when opened on several programs. This step involved multiple reviews and revisions from various people on our bench.

The Outcome

Through our efforts, we produced a voice-over that embodied the essence of EnOcean’s mission, creating a powerful tool for enhancing the brand’s texture and connection with their audience. The end product resulted in an easy-to-understand and engaging clip that explained who EnOcean is and what they do. It served as a great example of how the power of strategic communication can strengthen brand and establish trust.