Bellwether Home Inspection is an up-and-coming business based in Philadelphia. Prioritizing customer empathy, honesty, and support, BHI is set to become a force in the home inspection market. We worked with Bellwether Home Inspection to create several deliverables, including a style guide that contains many customized elements and advice on how to establish a social media presence.
A logo that conveys trust, security, and honesty.
While staying away from overt imagery, such as a home motif and Philadelphia landmarks, the brand strives to convey the care behind Bellwether’s work and the areas that the company serves.
The usage of abstraction and combinatory play helps to make wholly original forms that are unique to Bellewether, and visually discernible so that they can be easily recognized. As an example, ‘Bellwether’ refers to the practice of placing a bell around the neck of a ram leading the flock of sheep, so sheep/ram imagery was mixed with the bell as a nod to the Philadelphia liberty bell landmark.
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