Social Media Management | Trash Academy

We loved partnering with Trash Academy to help market their #BYOBagPHL campaign for a cleaner and more conscious Philadelphia. Trash Academy is an organization committed to ending Philly’s trash, litter, and illegal dumping crisis through creative and community-based solutions. In their own words (via trashacademy.org):

Earning it the title of ‘Filthadelphia’, the trash and litter that defaces the streets of our city is an apt metaphor for the systematic devaluation of underserved communities. Litter is both an environmental and racial justice issue, disproportionately affecting Black and Brown communities…Trash Academy designs projects that complicate the issue of trash and deepen people’s understanding of litter, consumption, and waste and shift attitudes from passive acceptance to proactive responses to the waste stream.

We created a social media marketing campaign to promote TA’s reusable bag pledge. Tap the images to see mockups featuring our beautiful founder Nilé Livingston.