The Walnut Hill Community Association and the Enterprise Center Community Development Corporation in West Philadelphia collaborated to commission banner designs for the main transportation routes through the Walnut Hill neighborhood. The project aimed to create pole banner design that reflected the community, provide marks indicating when someone had entered the Walnut Hill area, and give residents and visitors a sense of pride. Creative Repute began the project by holding an informal focus group in which the Creative Repute team spoke with the board and community members of the Walnut Hill Neighborhood during a regularly scheduled meeting. Keywords that described the community and represented aspects that Creative Repute’s designers wanted to include in the banner designs were identified. Some examples of these descriptors were how green and full of life the neighborhood is and how helpful many neighbors are in keeping their sidewalks clean and gardens beautiful. We utilized these evocative terms to search for stock photographs that reflected the community. The original logo of the Walnut Hill Community Association was taken apart and simplified for the design of the banner, which resulted in a more contemporary appearance. In a few design revisions, the green color code used for the logo was taken as a sample and incorporated into the design of other ornamental aspects, such as the font colors. The community was given the opportunity to vote on five refined designs that included a variety of different styles and layouts, which were displayed on the website for Walnut Hill. Residents were each permitted to use the website to cast one vote daily for two months. Creative Repute coded this voting system on the Walnut Hill website to make voting for various topics more accessible to residents who could not attend in-person meetings. Voters had to provide their email addresses and sign up for the Walnut Hill newsletter. As a result, the community association’s mailing list expanded, keeping locals informed about changes in the area long after the banner design project had ended. The final banner design that gained the most votes was sent to The Enterprise Center so that they could coordinate the production and implementation of the winning banner design.
The final banner design displays a middle-aged Black man in gardening or utility gloves holding the words Walnut Hill. The word “walnut” is in the on-brand green sampled from the Community Association’s tree logo. The word “hill” is in 3D gray letters, reminiscent of the community’s buildings, streets, and paths.
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