Marketing Campaign | Context Travel

Marketing Campaign

Creative Repute designed marketing materials for Context Travel, a company offering private guided and small group tours for travelers. Our goal was to equip Context Travel’s Philadelphia office with a range of designs that could be used to reach their target audience through their busiest booking season. The client wanted to create a strong, cohesive marketing campaign targeting travel agents. This included design collateral for conferences, email, and social media marketing materials. The following deliverables were our main focus: 

Brochure Design

Table Top Banners

Infographics

Social Media Posts

Pop Up Displays

About the client: Context Travel

Context Travel is a leader in its industry, offering over 900 customized tours in over 60 cities, including Philadelphia. Context Travel hires expert tour guides to inspire a conversational atmosphere rather than a scripted lecture. The tours are off the beaten path and mindful of local communities and how tourism dollars are being spent. Learn more about Context Travel here.

The Importance of Context Travel’s Marketing Campaign

The mission of this project was to build a campaign tailored to the target audience’s desires and to increase revenue. We worked to accentuate the aspects of Context Travel’s brand identity through their distinctive images & their local Philadelphia offerings. Although Context Travel had an existing style guide for global use, Creative Repute’s creative team was able to extract brand elements and tailor a local style guide that bridged its international presence with elements that are distinct to Philadelphia. Both print and digital materials were essential, which ranged from social media post designs to printed brochures. Many of the campaigns’ materials were designed to be dissected and repurposed across an array of media. The result was memorable marketing materials paired with informative, concise text. 

About Creative Repute

Creative Repute®, LLC is an award-winning graphic design, mobile app, and website development agency headquartered in Philadelphia, PA, USA. We deliver impactful design solutions through a multidisciplinary approach to marketing. We intentionally hire, support, and empower diverse experts who share a collective drive for global transformation.

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