Gender Justice Fund | Rebrand & Development
Over a century after it was first established, New Century Trust is changing its name to Gender Justice Fund. This change is the result of years of evolution within the organization, deep thinking, and planning among the board. Gender Justice Fund fights to end all forms of gender-based oppression through trust-based philanthropy and by amplifying community-led systems change. We’re honored to have worked on their new logo, brand identity, and website.
What is Gender Justice?
It is the recognition of the systems of misogyny and patriarchy that have historically oppressed women, trans, non-binary, gender nonconforming, and LGBTQ individuals purely on the basis of their gender or identity. It is a demand for accountability and undoing of harm. It is the recognition that individuals at the intersection of gender and other marginalized identities require varying levels of recompense. It is the understanding that solutions lie in policy, systems change, resolution, and healing.
GJF Focus Areas
Systems Change: Our Systems Change Grant Program funds organizations working to achieve gender justice through policy, advocacy, and community organizing.
Culture Change: Our Culture Change Grant Program funds organizations working to address misogyny, rape culture, and gender-based violence. Grantees convene to share resources, collaborate, learn from each other, and build the consent education movement.
Movement Building: In addition to providing grants, we support the broader movement for gender justice by:
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Amplifying the work of grantees
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Advocating for gender-inclusive and equitable practices in the philanthropic sector
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Fundraising and advocating for additional resources to achieve gender justice
Creative Repute®, LLC has received a Gold Award in Marketing and Communications 2021 from Hermes for the Gender Justice Fund re-brand!
Logo design for the Gender Justice Fund. For more than 135 years, New Century Trust (now the Gender Justice Fund) has helped women achieve their full potential by nurturing their economic and political power. When she formed New Century Guild in 1882, Eliza Turner brought together a collective of radical and creative women, who were “dedicated to the social, industrial, educational cultivation and improvement of working girls and women without any sectarian distinction.”
Learn more about Creative Repute’s Brand Strategy and Marketing services today!
Creative Repute®, LLC is an award-winning graphic design and app/website development agency. We pride ourselves on succeeding with a multidisciplinary approach that bridges data with creative thinking. We design exclusively for transformative brands that are actively making the world a better place. We are Black-owned and women-led.
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