Application Mockup | Walnut Hill Community Association

Creative Repute in partnership with Walnut Hill and The Enterprise Center created this application mockup for Vision Zero, a traffic safety initiative in Philadelphia, to consider the Walnut Hill neighborhood for the Neighborhood Slow Zone Program.

Vision Zero in Philadelphia aims to make the transportation system itself safer, rather than only making safety the responsibility of pedestrians as individuals. It’s framework promotes safe speeds, safe streets, safe people, safe vehicles, and public awareness of safety data. Vision Zero acknowledges that both drivers and pedestrians are responsible for traffic errors, but everyone makes mistakes. When traffic errors are made, there should be a system in place to prevent traffic-related deaths.

To increase community safety on a high-traffic street, our team designed this application mockup on behalf of the Walnut Hill Community Association.

Walnut Hill Community Association’s mission is to improve their neighborhood in matters concerning safety, sanitation, health, education, recreation, cultural and family stability; and to stimulate interest in the community by beautifying and maintaining vacant lots.

The application mockup focused on what implementing slow zones in high-traffic areas would entail and why the Walnut Hill neighborhood should be considered for the Neighborhood Slow Zone Program. Traffic related deaths in Philadelphia are mostly related to failures to yield and speeding, otherwise known as aggressive driving. Pedestrians and cyclists do not have the same protection as automobile drivers, and are more likely to be killed or severely injured. Speed is crucial to determining whether or not the outcome of a crash will be fatal. Slowing down saves lives. Learn more about Vision Zero’s safety initiatives here.