Packages

This Startup Brand Identity Package contains services we recommend to organizations with fully fleshed-out concepts or ideas that we can test, measure, and use to build strategy.

Discovery Process

• Brand Audit & Brand Descriptive Words (adjectives)
• Market Research
• Website Analytics & Social Media data review
• Target Audience User Personas
• SWOT Analysis
• Creative Brief: Project Goals, Client Summary, Feeling

Logo Design

• Logos in various forms (favicon, primary logo, logomark, citymark, wordmark, logo tagline if applicable) Minimum Sizes.
• Logo inverted, b&w, color, greyscale. 

Style Guide Design

• Color contrast & accessibility tests & palettes with RGB, HEX, CMYK color codes. 
• Selection of Typography: web-safe font(s) & treatment for headlines, body, call-out text, backup fonts, etc.
• Principles (approaches and problem-solving)
• Inspiration
• Design Theory
• Photo style and treatment (filters, watermark, etc. is needed)
• Dos and Donts
• 3 basic social media templates
• 3 basic mockups and applications of new branding; such as letterheads, a banner design, or shirt design. 
• Treatment of corners or activation of corners, margins, and clear space
• Looking forward / next steps

What is a marketing campaign?

A marketing campaign is a strategic sequence of steps and activities to promote your company’s specific product, service, or event. Campaign efforts are not solely reliant on advertising, and they may involve demonstrations, graphic designs, and other branding techniques on a range of media. 

What components go into a marketing campaign? 

• Campaign Goals: What is your campaign trying to achieve? These might link to a wider marketing strategy.
• Campaign’s Purpose: The ‘why’ behind your marketing campaign.
• Valuable assets: Define the channels you plan to utilize so materials can be made specifically for your campaign.
• Target Audience: These ground activities to your marketing campaign’s goals. You might use analytics and KPIs (key performance indicators) to measure them.
• Campaign Execution: Including a project plan and tailored launch plan for services.
• Budget:  To ensure there is enough budget for resources and external costs.
• Campaign Result: Preparing a report on what the campaign was able to achieve.

What’s Included in the Marketing Campaign Package

Discovery Process

• Detailed Brand Audit: form a list of questions to help guide the direction of the promotional strategy
• User Personas to ensure we are offering brand messaging that will resonate with your audience
• Research industry trends and see what can be utilized best for this project
• Comb analytics to determine audience demographics, interests, locations, and behavior to inform program-specific branding
• Social Media Insights
• Present our findings in a Campaign Strategy Report

Brand Identity & Style Guide

• Brand voice/message: This forms the basis of your style guide by determining how elements like typography, imagery, and color will fit into your brand. Your brand story plays an important role here. It will help you cultivate a brand identity with which your target audience will connect. 
• Imagery: We will help you develop guidelines for logo placement, photos, illustrations, charts, infographics, and other imagery with examples to ensure on-brand stylistic choices that support the brand voice and message. 
• Consistency: Your style guide will result in a recognizable brand signature that will be easy for your team to reflect across mediums. Typography: We will help you develop elegant typography that will add consistency and memorability to your brand, including specifying your font and design hierarchy.
•  Color: We will carefully select colors that add vitality, invoke specific emotions (warmth, trust, etc.), and maintain a recognizable brand signature. Your style guide will include examples, hex codes, RGB values, shade variations, and established ways to provide easy implementation. We will help you develop a palette that ensures accessibility for the visually impaired

Marketing Strategy

• Our marketing strategist will work to form a deliberate and sensitive yet resilient marketing campaign & promotion strategy

• Define your campaign goals, objectives, and KPIs 

• Identify the top 2 marketing and social media channels that will most impact your growth

• After the strategy is finalized, our team will launch the digital campaign on the 2 identified channels

• Creative Repute will design channel-appropriate material and actively manage the campaign on both channels

• We will design and create social media branding, i.e., maintaining consistency across platforms in “voice” or tone, colors, typography, logo, etc.

• Coordinate with recommended media publications on when to launch ad campaigns 

Marketing Materials

• Print or digital items are used to promote the campaigns
• We always consider relevant data to ensure impactful materials
• These can come in the form of letterheads, flyers, brochures, presentation folders, postcards, banners, or ads on different social media channels. 
• Once the strategy is approved, we confirm the deliverables and how the printer would like it formatted with bleeds & color, or if it’s for the web, what the ideal size should be
• Create a wireframe version of the document using text & filler rectangles for photos or graphics
• Organize photos & pair them with sections of the document
• Design full-page mock-ups according to guidelines and lay styling on top of the print version’s wireframe
• Once approved and passed, export files into all formats that will be useful

Website’s Pages include:

• Home
• About
• Offerings
• Blog
• Contact

Who can benefit from this package:

Having a well-designed and functional website can help businesses reach a wider audience, establish credibility, and drive sales and growth.  With that in mind, nearly any kind of business can benefit from a new or updated website. You should consider having a website for your business if you are one of the following:

• A new startup or business
• An existing business who would like to grow and scale beyond the local demographics
• A brick & Mortar retail business who would like to take the business online
• A consultants or a service-based business who wants to establish trust
• A restaurant and food establishment
• A healthcare provider
• A B2B company trying to connect with other businesses
• A non-profit organization

The following steps are included in this package:

• Phase 1: Information Gathering
  • Review information collected from the RFP & Creative Brief interview.
  • Assign team members to Project.
  • Set clearer project milestones.
  • Back up the current website.
  • Collect archival information from the client, such as images.
  • Organize data collected & create user personas.

• Phase 2: Research & Analysis of Target Audience and Competitors
  • Dive into a Discovery Process to fill in any blanks, such as analytics from the current website.
  • Perform a market research and/ or SWOT analysis.
  • Developing user personas.

• Phase 3: Information Architecture & Wireframing
  • Develop a sitemap with page numbers & flow charts to review how users will navigate through the new website.
  • Create a wireframe to present a bare-bones site to the client for feedback.

• Phase 4: Design and Prototyping
  • Concurrently with phase 3, we develop brand’s style guide with fonts, color codes, icons and logo (if needed).
  • Run style guide through tests for accessibility such as contrast, ADA, closing web-friendly legible fonts, color blindness, & impact/purpose.
  • Seek approval from the client or go through rounds of revisions.
  • Design full-page mock-ups according to the newly styled wireframe. This will function as the desktop version of the website.
  • Upon approval of the mock-up, we will begin designing the mobile and tablet version for a fully responsive website.
  • Simultaneously run UX/UI tests & will create responsiveness in FIGMA.

• Phase 5: Development, Integration and Implementation
  • Begin the coding process. We start coding on our development server.
  • Integrate plug-in features such as e-commerce, calendars, and newsletters.
  • Apply adaptations & automation.

• Phase 6: Testing and Quality Assurance
  • Run a series of visual checks and responsiveness on various devices and browsers.
  • Run functionality tests on plug-in & integration features.
  • Test and optimize site for Search Engines and for loading speed.

• Phase 7: Deployment
  • Make the website live, and switch out the old site for the new one.
  • Apply security and final features such as an SSL Certificate.
  • Set up and configure hosting plans as necessary.
  • Test everything on the live server again.
  • Implement Maintenance Plan.

• Phase 8: Maintenance and Ongoing Improvements
  • We provide maintenance according to the client’s wishes and needs.
  • Develop a maintenance plan that suits the client’s need and budget.
  • This can be video tutorials if the client will provide their own maintenance and needs barebones assistance.
  • Or it can be a monthly maintenance plan where our team will keep the website running smoothly and resolve any issues that might come up.
  • Creative Repute’s full-stack developers have the capability to resolve any issues on the front and back end quickly.

Every website requires ongoing monitoring to ensure it is running smoothly. Outdated plugins can compromise the health of the website and can affect the website’s speed and/or security. Therefore, a website needs to be constantly monitored, bugs must be immediately fixed, and plugins must be brought up to date. Our team often discusses a maintenance plan that is suitable for our clients. 

Who can benefit from this package?

While our team of developers can create a maintenance plan for all clients, this package strongly benefits clients who recently built and launched a website through the Creative Repute Team. 

What is included in this package? 

• Video Tutorials on how to manage the website backend if the client designs to handle maintenance on their own 
• Regular checks and resolutions of any issues 
• Updates to the website as needed to ensure smooth functionality of the website
• WordPress plug-in and theme maintenance
• An online and offline backup of the website
• Malware cleaning and removal

This package includes everything that is in the basic package plus more.  In this package, we offer publishing new products to your shop page, new blog posts on your blog page, podcasts, etc. 

In order to keep your audience engaged and coming back for more, and also in order to improve your website’s search engine rankings, it is crucial that you constantly add fresh content to your website. This can be in the form of new blog posts, new videos, podcasts, updates, etc.  

Our team can help you add fresh content, optimize the newly added content for search engines to crawl and index and ensure that your website’s pages are aesthetically appealing and engaging with the added content.

If you would like a hands-off approach to your website maintenance, we even offer content creation for your website.

Let us know your needs and goals, and we can create a package that suits your needs.

Mobile apps can be powerful business tools. There are 4.75 million apps available in the Apple App Store. Take your business to the next level by contacting one of our friendly account managers to get started on your mobile app. 

Who can benefit from this package:

Mobile App is not for every business.  Here are categories of businesses that we think can benefit from a mobile app in order to scale, improve operations and engage with users:

• Retail, E-Commerce, Two-Sided Marketplaces
• Healthcare
• Food & Hospitality
• Fintech, Finance, and Banking
• Education and Training
• Transportation and Logistics
• Media and Entertainment
• Event Planning
• Real Estate
• Government and Public Services

We develop for both Android and IOS. Here are the 8-steps in our Mobile App Development package:

• Step 1: Ideation

The ideation process is an important part of mobile app development as it helps to ensure that the app is designed with the user in mind and solves a real problem.  In this step, we help you and your team to generate, develop, and refine new ideas for a mobile app. We help you understand the target audience’s pain points and come up with creative solutions to meet their needs.

• Step 2: Discovery & Research

Once the problem is identified, it’s important to understand the target audience and the competition. We can assist in conducting surveys, focus groups, and competitor analysis to understand what users are looking for in an app and what similar apps are already available.

• Step 3: Tech Stack Selection

The choice of tech stack can have a significant impact on the success of the app. It affects the app’s performance, scalability, and the resources required to develop and maintain it. We can assist you in choosing the right set of technologies, such as the combination of programming languages, software frameworks, libraries, and tools that a developer uses to build an app.

• Step 4: UX/UI Design (Front-end development)

As a creative design agency, we carve a user-first interface and mobile experience with our core focus on our client’s long-term goals. User experience (UX) and user interface (UI) are critical components of the mobile app development process that determine how users interact with and perceive the app. We create wireframes, low-fidelity, and high-fidelity mock-ups that give visual structure to your app’s features and functions and map out the user journey.

• Step 5: App Development and Coding (Back-end development)

By focusing on writing clean, efficient, and maintainable code, our developers can create an app that is reliable, scalable, and enjoyable to use, turning the design and concept into a fully functional product.

• Step 6: Testing and Debugging

Once the app is developed, we run the app through various scenarios and use cases to identify any issues or bugs. This can include unit testing, integration testing, and system testing, among others.

Then we start debugging the issues that were found during testing. This can involve analyzing logs, tracing the code, and fixing bugs to ensure that the app works as expected.

• Step 7: Deploying MVP (Minimum Viable Product)

In this phase, we choose the platform to publish the app to and prepare the app for deployment, making it available for users to download and use. This is an important step in the mobile app development process as it allows our developers (and you) to gather feedback from real users, validate our ideas, and improve the app based on user feedback.

• Step 8: V2 Features/ Support

It is important to keep the app relevant and valuable to users over time. By regularly updating the app with new features, bug fixes, and improvements, we can ensure that your mobile app remains an important tool for your users and that it continues to meet their needs and expectations.