Frequently Asked Questions

We have a deep bench of designers, developers, and strategists. Our multi-talented team specializes in graphic design, website development, mobile app development, marketing, brand identity, and large-scale art solutions. For a complete list of our services, please visit creativerepute.com/service.

Creative Repute is the brainchild of Philly-born visual artist Nile Livingston. For Livingston, art is a means to transcend, organize, and orient people toward new realities. She initially used mural design and digital art to capture attention and then posed deeper questions: Where do we want to go, and how can we relate to one another? Creative Repute offers services that utilize imagery and audience insights to curate meaningful encounters. This venture allowed Livingston to transition from a solo practice to a collaborative approach, where a team of specialists works together to evaluate how healthy or generative a story, design, or creation can be for a client’s mission. The Creative Repute team is guided by the understanding of visual power, which leads to successful and morally-aligned client projects.

Before forming Creative Repute®, Inc Design Agency, Livingston worked as a freelance graphic designer, and her clients called her “The Creative” department. Creativity and artistry are the keynotes behind the culture at Creative Repute.

Repute is short for reputation or reputable. Because we focus on brand identity, we need to consider the client’s current reputation and the impact our work can have. Thus comes the name Creative Repute. Plus, this name was unique enough that it was available to be claimed on all platforms.

Formed in 2017, Creative Repute, is a website/app development, graphic design, and marketing company that boasts an impact-driven vision informing its work and hiring practices. As a Black-queer person, the founder, Nile Livingston is intimately aware of the disproportionate representation of multiple-marginalized people in their industry: as of 2022, “76.1 % of all US graphic designers are white, and only 12% identify as LGBT+.” This glaring lack of diverse perspectives is one central issue that Creative Repute actively challenges. By hiring an expansive range of creatives, the company occupies its own, unique lane, which cultivates culturally competent work in a business world growing increasingly dependent upon visuals and seeking to keep pace with a necessarily progressive culture. The company has spearheaded captivating and relevant visuals and energizing platforms for companies whose heft ranges from using 100% of it’s funds for mission-aligned change, like the Nathan Cummings Foundation, to highlighting scholarship from marginalized persons link the Colored Convos Media.

To highlight a few projects: 

We worked with Urbane Development to create “Built by Philly,” a microsite that features Philadelphia business owners of color. This site serves as an effort to provide more support to entrepreneurs of color in the region. Please follow this link to review: builtbyphilly.org.

Creative Repute was hired to develop the exhibition’s branding, design marketing materials, assist with the layout design and installation of the exhibit, and design and develop a website that summarizes and introduces the archival research work done by the eight fellows. Please follow this link to access the website: chroniclingresistance.org. 

Another fun client project is the website for Colored Convos Media, which is an uplifting publishing space where Black and queer stories are no longer marginalized. Their mission is to help these creators earn money while cultivating their talents in writing and other media. Follow this link to indulge: coloredconvos.com.

For a wide range of portfolio samples, please visit creativerepute.com/portfolio.

In addition to check-ins throughout the week, we email our clients a Progress Report every Monday detailing our work and proposing the next steps. The Monday Progress Report will give you additional opportunities to ask questions, offer feedback, pause our work, change direction, and remain aware of what’s happening every step of the way. During client onboarding, we pinpoint who on your team should receive the Monday Progress Report and who will be our main point of contact for each check-in. 

1. Brand Audit
   The Brand Audit is an initial review conducted by our Account Manager to gather key information about your brand. After we are hired, a Specialist performs a deeper analysis, typically involving 1-3 meetings (1-2 hours each). This phase identifies gaps and gathers resources to inform the Discovery Process.

2. Discovery Process
   The Discovery Process builds on the Brand Audit by uncovering additional insights and data. For example:

   • If we identify low click rates on a website button during the Brand Audit, we might request login access during the Discovery Process to review analytics or install a heatmap. This helps us understand user behavior and recommend improvements.
   • Initial user personas created during the more detailed Brand Audit hosted by one of our Specialists are refined using data from social media insights, website analytics, and market research, aligning your goals with your actual audience.

3. Creative Brief
   Insights from the Discovery Process are compiled into a Creative Brief. This document outlines actionable recommendations, often including strategies for accessible and engaging design, audience targeting, and more.

This tailored process ensures a comprehensive understanding of your brand and its audience.

For more information, email sales@creativerepute.com to learn more. 

Our website design services are customized to align with your goals and needs. We follow a structured process to ensure clarity, quality, and collaboration at every step.

(1) Detailed Brand Audit & Discovery: We start by understanding your objectives and gathering the necessary information and content to inform the design process. If you have an existing website, we recommend adding on a website audit as part of the Discovery Process. This audit helps identify areas for improvement and ensures a seamless transition of content to the new design.

(2) Creative Brief & Project Plan: The project is divided into milestones or phases, allowing for incremental progress and regular feedback. 

(3) We construct a sitemap to plan the page count and flow, ensuring the website structure meets your needs.

(4) Wireframes outline the content and structure of each page, providing a clear framework before moving into detailed design.

(5) We begin with low-fidelity designs based on insights from the Discovery Process. These serve as foundational concepts for your feedback. We incorporate your feedback, refining the design to ensure it meets your expectations.

(6) We refine the design’s styling, visuals, and user experience (UX) to create an engaging, cohesive, and functional interface.

(7) After design approval, we proceed with development, incorporating necessary integrations to ensure the website is fully functional and aligned with your goals.

For a more detailed overview of our process, please check out this article on our blog, which covers both the design and development process, and reach out to us directly at sales@creativerepute.com to begin the discussion about your needs.

During onboarding, you will receive a “Communication Preference Form” to help us tailor our communication approach to your needs. Based on your preferences, we assign you to Project Managers and team members who align with your preferred communication style. Whether you prefer Zoom meetings, phone calls, texts, or emails—or detailed messages versus concise updates—we adapt to what works best for you.

We also take your work hours into account to ensure our timeline aligns with your availability and response capacity. To keep communication flexible, we may provide updates through videos, links, spreadsheets, or screenshots, allowing you to review progress at your convenience.

All scheduled meetings include a preset agenda and are followed up with an email summarizing key points to maintain a clear record of discussions.

Thank you for your interest in learning more about Creative Repute! We have been operating remotely in the past few years, so while there isn’t a “studio,” we still are able to work collaboratively through the use of Google Chat, video meetings, and lots of over-communication. This also allows us to cross state and national barriers and easily connect with team members who live across the world. We also have a blog post on our website where one of our graphic designers talks about a day in the life of working with us.

Please feel free to follow us on Instagram and LinkedIn, where we post about the projects we work on and team member highlights, and if you have any more questions, you are more than welcome to reach out again!

These blog posts from our website also go over our our day-to-day work:

How to Create Impactful Designs for a Graphic Design Agency

A Guide to Determining Which Logo File Format to Use

How To Get a Job Working at Creative Repute

Introduction to Social Media Management

Design Reels for Social Media

What Is a Discovery Process and What Does It Include?

We also have our Portfolio and Case Studies that go into the overall process behind some of our graphic design projects. On our socials, like Instagram and LinkedIn, we have posts that also go further into the behind-the-scenes work that we do. 

If you have any further questions, please reach out to info@creativerepute.com.

Check out our LinkedIn for open positions within the company.