Good design is a key factor in how well a marketing campaign performs. Especially when it comes to reaching a virtual audience and standing out from the online clutter. This holds true for building online ads as well as landing page designs. Online marketing efforts with an attractive visual image are more likely to convert visitors into customers than simple text-based ads. Graphic designers can help digital marketing agencies and their clients maintain a professional and easy to understand online presence across the web. It’s smarter to hire a professional graphic designer to help you with your online outreach efforts than to hire an inexperienced friend.
Sometimes, life is not about what you want to do, but what you ought to do.
Chetan Bhagat, Indian author, columnist, screenwriter, television personality and motivational speaker.
- Good Design Will Attract Customers – To put it simply, online marketing has enabled a lot of medium-sized businesses to compete with bigger companies, by leveling the playing field. This has also made it more difficult for a website to stand out from the rest. But one needs their website to be noticeable on the web, otherwise what good is it? And graphic design is one of the fastest routes to success. If a website has an easy to understand design, then more people will feel attracted to it. Good design also helps with Brand recognition. If you see a logo, brand colors, and company that you trust, you’re more likely to buy from them. Continuity is important when it comes to an online presence across social media platforms.
- Graphics Help People Relate To and Share Your Content – Digital marketing agencies want to encourage more online engagement and a call to action from customers, such as a post and/or leave a review. Notice how newer websites aren’t saying “Click Here’ anymore but are instead using a vector icon that we intuitively know to click on. This is why various digital marketing agencies are now hiring professional graphic designers to come up with interesting designs so that the audience is involved in a more emotional way. Graphic design can improve customer experience, making it simple and easy to understand. If your marketing campaign can offer a better experience to customers than the competition’s, then it is only natural that customers will want to share that experience and refer friends to your campaign as well.
- Graphics Helps Digital Marketing Efforts To Say a Lot – Without Saying a Lot A picture says a thousand words. With so many ads disrupting our online experience, we’re learning to ignore them. This makes it even harder for agencies to get the attention of their customers. However, professional graphic designs can make an advertisement feel more integrated into your browsing experience. Almost 90% of the information that the brain receives are images. So it will do your campaign good if you reduce the amount of text and focus more on images and graphics. People are drawn to things that they can visualize.
- Graphic Design Offers The Most Information – There are so many ways to interpret an image. Good design allows the viewer an opportunity to filter an image through their own personal perceptions and form their own opinion about the message presented. People want to see something they can understand immediately. Especially online where attention spans are short. Plus it’s way easier to describe an image than to decipher written advertisements. If you’re a digital marketing company in need of better and more informed designs, contact Creative Repute for a consultation.
