Social Media Management | Trash Academy

Social Media Management

We loved partnering with Trash Academy to help market their #BYOBagPHL campaign for a cleaner and more conscious Philadelphia. Trash Academy is an organization committed to ending Philly’s trash, litter, and illegal dumping crisis through creative and community-based solutions. In their own words (via trashacademy.org):

Earning it the title of ‘Filthadelphia’, the trash and litter that defaces the streets of our city is an apt metaphor for the systematic devaluation of underserved communities. Litter is both an environmental and racial justice issue, disproportionately affecting Black and Brown communities…Trash Academy designs projects that complicate the issue of trash and deepen people’s understanding of litter, consumption, and waste and shift attitudes from passive acceptance to proactive responses to the waste stream.

We created a social media marketing campaign to promote TA’s reusable bag pledge. Tap the images to see mockups featuring our beautiful founder Nilé Livingston.

 

Mural Arts Philadelphia Vector- Creative Repute

So much gratitude to Creative Repute for transforming our social media accounts. Nile and Tiffany worked for 4 months to create new content, design graphics, and boost our followers. They really put in the time to understand our organization’s mission and the goals of our social media campaign. Because of this, the photographs, graphics, blurbs, and hashtags were on point! They greatly increased our viewership both by making in-person connections at events and by consistently searching online for individuals and organizations with similar intentions.

Most importantly, Creative Repute helped us to simplify a complicated message about the work we do and issues of environmental justice. They researched relevant news and events and lined up posts every day for 3 different accounts that were visually and verbally engaging. This work not only created much more engagement with our social media content but also increased the amount of engagement with our website, at our events, and with our programming out in the world.

Rated 5 out of 5

Kyla van Buren

Photo of Kyla van Buren, Project Manager at Philadelphia Mural Arts Program.

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