Bellwether Home Inspection is an up-and-coming business based in Philadelphia. Prioritizing customer empathy, honesty, and support, BHI is set to become a force in the home inspection market. We created several deliverables for BHI, including a minimal logo design and a full market research report which helped BHI develop its target audience and project goals. It also contains key data to help BHI establish an advantage over the competition.
About the Project
We helped BHI founder Vena Edmonds establish a brand identity with several key deliverables. This included the BHI logo design in addition to creating a full market research report which helped BHI develop its target audience and project goals. It also contained key data to help BHI establish an advantage over local competition.
Here’s what Vena had to say about our work:
“I love the time and attention given to the logo as well as the color scheme. The research into the marketing direction I should move towards was also impressive and beyond what I expected. I loved the design, research, and communication regarding the work. It felt very thorough.”
About the new Bellwether logo design
The Creative Repute team aimed for a minimal logo design to evoke impressions of modernity and professionalism. We interviewed several folks to gain feedback on the logo design. Participants saw the logo as versatile and the orange tone to be warm and inviting. One of our interviewees described how the logo design correlated with founder Vena Edwards’ personality.
“The adjectives I would associate with Vena’s personality and the services she offers include warm, outgoing … generally gives off a sense of ease … good listener … generally a good communicator. She knows how to get to the point while also being mindful. What makes me want to work with her as opposed to another provider is her attention to detail along with her ability to communicate effectively to a wide range of people. Also how she values a wide range of people.” – Megan Gibson
