Marketing is the process of telling the world that you are in business simply by promoting your products and services to your selected target market. Without it, your products and services will just remain unnoticed, unsold and unused. With that said, marketing is essential for a business to succeed.
Sales is goal of marketing. However, sales are not just numbers and figures. Those were actually consumers who needed or wanted the products and services and bought those from the company. This means that market research is important in order to determine the target market and promote the products and services directly towards the group of people who might actually want or need the products and services.
Promotion is another component of marketing. It covers a wide array of strategies, gimmicks, promos, and schemes. Most of the times promotion requires a hefty amount of budget so each attempt must be carefully thought of and executed. And for every promotional effort, graphic design is always involved.