Right now your website is a lonely island. No one knows about the products or services that you’re offering on your digital real estate. So you decide to blog in hopes of directing traffic to your island. How you’re able to disseminate your brand through the internet dictates how well your customers will connect with you. Here we’ll offer you valuable brand building hacks that will increase your brand’s online visibility:
First Collect Leads
Generate a list of initial followers that will help spread information about our brand to their friends online. Build an email list by using tools like MailChimp or Constant Contacts to help you manage your campaigns with little fuss. Creative Repute Design Agency can help you design professional templates and code the electronic newsletter so that it contains your brand elements (logo, brand colors, fonts, etc) and when an email is sent out it should automatically post to your social media profiles to help you expand your online reach. As a Design agency, we can help you decorate your newsletter and expand your digital footprint by including social media plugins, beautiful images and clear calls to action in the email newsletter. Linking extensively throughout your email will help improve your newsletter’s SEO, funnels subscribers deeper into your brand story, and it improves the trust that visitors will have about your brand.
Blogging is a conversation, not a code.
Mike Butcher, writer, editor, interviewer, moderator, and columnist.
Then Offer The World Valuable Information For Free.
The most effective way to build your list and encourage engagement is to offer something of value to your audience for free. Take the time to write a how-to e-book, which is the best way to not only increase your email subscription but also to build your credibility on the internet.
Ask readers for feedback, collect testimonials and cross-promote across the web. You can promote your book before it’s published so that you’ll already have a built-in readership for the book. As you’re blogging you’re writing the outline for your book and creating a platform for engagement. Blogging provides your readers with a way to become familiar with your brand. Share a good mix of expertise and personal experiences to make your content authentic and credible. Invite others in for interviews. Build a self-hosted WordPress blog to control your brand’s identity. Use engaging social media plugins to optimize your blog. If you need help with this, contact us. We can also help you connect your blog to social media so that all posts will automatically enter social sites like facebook, twitter, and Instagram. This allows you to speak to your target audience on the specific platform that will appeal to them the most. You can use your expertise to talk to people, not to talk down to them, but to interact with them on the same level through social media.
Your blog should offer eye-catching imagery, creative copy and an intriguing presentation to captivate your audience. You’re adding information to the internet that wasn’t there before, so the right people looking for solutions to their questions will find you. If you have a topic for an article, you can search the internet for references to help you write about it. If you’re having a hard time finding the information you need, that means that the online world needs someone to add this information to the archives. If you have questions that the internet isn’t answering then this is a great opportunity to offer others the solution because it’s likely that someone else in the world is wondering the same things you are.
Be sure to entertain, educate and inspire. Using graphics, animations and writing out your thoughts will assist your brand’s presentation to the world. Because you’re offering readers so much value you want to ask for something small from them in return, a call-to-action. Options include:
- An opt-in form to sign up for your email newsletter / get an e-book so that you can keep in touch
- Facebook like a button pointing to your fan page
- A twitter widget encouraging readers to follow you
- Links of your best content, products or services for them to explore.
Great graphics will come in handy for the call-to-action. You want to keep visitors on your website engaged.
Tell your brand’s story on other websites as well
Find other blogging, niche, and social communities that like to share stories, collaborate and receive feedback and join groups online to expand your audience. Others can learn from your journey. Provide an in-depth account of your unique experiences and how your brand is developing. If you’re offering the right audience valuable information that they can use, they will be interested in your history and your story and what you’re offering. Cross-promote your content! Post links and images directed to your relevant content on other platforms. Remaining relevant to your brand’s niche and consistently release articles that will help you grow engaged followers.
Guest blogging grows your following and establishes your credibility. If you just have your own blog but you’re getting no traffic, start guest-blogging on other sites. The state of SEO has never been better for individuals to succeed online. Get on sites like Reddit and Quora to answer questions, offer your expertise and establish your authority. The high ranking bookmarking sites are a beehive of activity for niche personal brand builders. Reddit users are a sophisticated, discerning audience, so you need to come across absolutely authentic. Do not promote anything but your expertise. Offering the world valuable information related to your brand and simply including a link to your website and using your logo as your profile picture will help you to increase the online visibility of your brand.
